Projects / Consultancy

Digital Drift

These days, lots of people ask ChatGPT, Claude or Perplexity who to hire before they ever pick up the phone. Digital Drift helps agencies and consultancies be the answer they get.

What I actually do

• Work out the handful of things a firm wants to be known for, before anything gets written
• Publish content that AI models can actually read and quote
• Check every week what eight different AI models are saying, then adjust

A few things I've written

• How to get cited by ChatGPT, Claude and Gemini
• Most of your AI search visibility has nothing to do with AEO
• How much traffic does AI send? Three studies give three answers